Fishing Lure, Honey Shad, 1/3 oz

Bassmaster Classic Proven. FlashDisc. Fusion19 Hooks. Frittside Honey Shad Crankbait.

The Frittside crankbait was designed by David Fritts — the legendary crankbait angler who used this exact action to win the Bassmaster Classic. Its classic flat-side profile creates more flash than any other crankbait design, while the integrated FlashDisc improves tracking stability and delivers a tight, balsa-like thump that triggers strikes from sluggish and heavily pressured bass that ignore conventional crankbaits.

Competition-Proven Crankbait Design

• Classic Flat-Side Profile — A flat body that creates maximum flash on every retrieve, mimicking a wide variety of baitfish species and triggering reaction strikes from bass that have seen every other lure in the box.
• Integrated FlashDisc — A proprietary disc that improves tracking stability and accuracy while enhancing the tight, balsa-like thumping action that makes this lure so effective in tough conditions.
• Fusion19 Hooks — Sticky-sharp hooks with easy penetration and exceptional holding ability, even during the hardest fights with large bass.
• Honey Shad Color — A proven forage-matching colorway that performs in clear to lightly stained water where natural presentation is critical.
• 1/3 oz, 2¼ in (5¾ cm) — The ideal size for shallow to mid-depth presentations in cold or hot water less than 10 feet deep.
• Swimming Depth: 2–5 ft (0.5–1.5m) — A shallow-running crankbait that stays in the strike zone in the top of the water column where bass hold in extreme temperature conditions.

Who It's For

Bass anglers who fish in very cold or very hot water conditions where fish are sluggish and heavily pressured, and want a crankbait with a proven competition pedigree that triggers strikes when other lures fail.